Posted on Thu, 14 December 2023
Pornhub's recently released 2023 statistics highlight a notable trend in adult entertainment – the growing popularity of content featuring older individuals. Despite societal preoccupations with youth, the "mature" category has surged to become the seventh most viewed globally, experiencing a remarkable uptick of 69%. Searches for terms like "granny" have seen a significant increase of 132%, while the acronym "GILF" (Grandma I’d Like to F–k) spiked by 168% compared to 2022.
This data challenges preconceived notions about the demographics of adult content consumers and underscores the diverse preferences within this evolving industry. As Pornhub continues to unveil intriguing facets of its user data, it becomes clear that the landscape of adult entertainment is continually reshaping itself, reflecting changing attitudes and desires.
Hentai continues its reign as the most searched term for the third consecutive year, with notable popularity in the United States, securing the third spot in search queries. The surge is attributed to factors like the release of video games such as Zelda: Tears of the Kingdom, alongside the ongoing global fascination with anime. Interestingly, the standalone term "hentai" surpasses its category, ranking 9th overall. Even on Pornhub Gay, "hentai" secures the 5th spot among the most searched terms, emphasizing its widespread appeal across different segments of the platform.
MILFs claim the second spot after 'hentai' in Pornhub's 2023 searches, rising from third place in 2022. The enduring appeal of older, empowered women is evident, with figures like Stormy Daniels, Cherie Deville, and Ava Addams contributing to its popularity.
Securing the third spot is 'lesbian,' up from fourth place in 2022. Beyond assumptions about straight male preferences, 'lesbian' not only ranks as the third most searched term but also emerges as the top-viewed category in 2023. Universally enjoyed, it claims the seventh spot for men and the coveted first spot for women, showcasing its broad appeal across genders and sexual orientations.
In 2023, Abella Danger maintains her position as the most popular pornstar, accumulating over 1.8 billion views. Angela White secures second place, moving up +1 spot from 2022, with her consistently high Model Ranking and frequent video uploads. Eva Elfie claims the third spot, rising +1 place from the previous year, surpassing Lana Rhoades. Other notable advancements include Sky Bri, up by +13 spots, Alexis Fawx with a +14 increase, and Eliza Ibarra surging by a substantial +46 spots. These shifts underscore the ever-changing preferences of Pornhub's audience.
Breaking down searches by state reveals intriguing preferences. Notably, Nevada shows a unique interest in itself, with "vegas" topping searches. Similarly, Hawaii emphasizes "hawaiian." On the West Coast, Washington leans towards "sensual sex," while on the East Coast, Virginia prioritizes "smoking."
In the Midwest, Wyoming embraces "goth," while New Jersey's fascination with "turkish" aligns with its status as having the highest Turkish population in the U.S. The reason behind Wyoming's interest in "goth" remains a mystery.
The District of Columbia stands out with a particular interest in "big ass cop," while Oklahoma leans towards "sex dick." Utah, known for its high Mormon population, focuses on "mormon," and Alaska, in its cold solitude, shows a distinct interest in "sex doll." These state-specific searches offer a glimpse into the diverse and sometimes unexpected preferences of users.
Curious about these unique preferences on Pornhub?
